WHAT / IF (2019) Parents Guide: Is the series OK for kids?

The season features strong sexual content, including several explicit sexual encounters. This includes scenes with implied or depicted oral sex, passionate kissing, and non-explicit but suggestive sexual activity with thrusting. There is male butt nudity shown, and female characters are seen in lingerie, though full frontal nudity is absent. Discussions about sex, infidelity, and sexual arrangements are central to the plot.

Violence is present but not overly graphic. It includes a character being kidnapped and tied up, a physical altercation resulting in minor injuries, and a suspenseful scene involving a character being poisoned. Other instances include characters being forcibly grabbed or pushed during arguments.

Frequent strong language is used throughout the season, including multiple uses of the 'f-word' and its variations, 's-word,' 'asshole,' and other expletives. The profanity is typically used for emphasis, in moments of anger, frustration, or intense emotional distress, and sometimes casually in conversation.

Characters are frequently seen consuming alcohol, often in social settings like parties, bars, and lavish dinners. This includes wine, cocktails, and champagne. While intoxication is not always the central focus, it is occasionally depicted. There is one scene where a character is roofied, leading to significant plot consequences.

The series delves into mature themes such as manipulation, blackmail, infidelity, betrayal, revenge, and the ethical compromises people make for ambition and money. There are also storylines involving past trauma, emotional abuse, and the psychological impact of secrets and deception on individuals and relationships. The central premise revolves around a morally ambiguous proposition with significant psychological costs.